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KAREN LAWRENCE
write | edit | design

Taymark's flagship brand family, Anderson’s, is a multi-channel retailer with over 40 years of experience in providing creative and innovative recognition, school spirit, school fundraising, graduation, and teacher appreciation ideas, as well as Prom, party and event favors and decorations for schools and organizations across the United States.

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In my role as an editorial assistant, I wrote, edited and illustrated instructions for assembly for large-scale event decoration kits, translating complex building techniques into easy-to-follow steps and simple illustrations for customers to construct and arrange with ease. I implemented the use of QR code links to supplemental video instructions to enhance more complicated steps.