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KAREN LAWRENCE
write | edit | design

Communications

Communications:
B2C Letters

Role:

Be the brand voice in all communications, displaying nuanced tones for various titles parented by the same company.

Responsibilities:

Write company communications of identical content, each with a different voice to support its unique brand

B2C Letters
Brand Voice Support, 2008

Anderson's brand values: High quality, low cost, industry leaders

Prom Nite brand values: Unforgettable memories

Harding's brand values: Responsible, organized planning

Uniquely Quince brand values: Make the fairytale come to life

M&N brand values: Enjoy the party planning experience

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