Role:

Copywriter for a nationally distributed family of catalogs focused on milestone events targeted at high school students, school-aged children, and educators.

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Responsibilities:​​

• Write and edit compelling taglines and product copy to increase sales

• Use specialized brand voice to capture age-specific (school-aged) or role-specific (student vs. educator) audiences

• Format text into an attractive layout

• Write and edit product SEO copy for legacy websites

• Write e-mail subject lines and content

• Write and edit collateral and supplemental material