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KAREN LAWRENCE
write | edit | design

Taymark's flagship brand family, Anderson’s, is a multi-channel retailer with over 40 years of experience in providing creative and innovative recognition, school spirit, school fundraising, graduation, and teacher appreciation ideas, as well as Prom, party and event favors and decorations for schools and organizations across the United States.

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In my role as a copywriter, I collaborated with teams of marketing and merchandising personnel, graphic designers and photographers to write and edit innovative, on-trend campaigns in a fast-paced environment. I served various Anderson's brands with nuanced tones catered to a range of audiences from Pre-K teachers to high school students while remaining true to Anderson's overall voice. 

 

I produced copy for various media including print ads, e-mail, web, catalog, magazine, internal and external communications, and other marketing collateral.

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In 2007, I served as editor of Prom Style magazine, a nationally distributed publication, leading a team of copywriters and graphic designers in creative development from the conceptual phase to completion.